Smell Spring in the air? I believe that’s the spring zephyr…or steaks being BBQ’d somewhere in the neighbourhood. In any case, doesn’t it make you want to give your body a good shake out of its hibernation and breathe DEEPLY? Try it with me. In and out. Niiiiiiice. gcyslogoToday marks the “livification” of The Great Canadian Yoga Stretch’s website. I’ve been dropping hints about it and you can finally go see what this campaign is about.

The Twitter version: “In support of CNIB, inspiring Canadians to stretch their perceived limits through the practice of yoga”. Well, I don’t think that does too swell a job of explaining how fan-flippin’-tastic this campaign is going to be, but while I am the Volunteer Chair, I’m not the copy writer (probably just as well…there would be über-professional non-words like “fan-flippin’-tastic”). Here’s what I am truly excited about:

  • The real mission of the campaign – it’s a national fundraising campaign during the month of May that invites all Canadians to declare their yoga stretch goal and raise $$ for CNIB’s programs at the same time. Could be a 30-day challenge for you OR finishing a 90-minute flow class by the end of the month. Your call.
  • The inclusive nature of the campaign...it’s for all Canadians:  all levels of yogic abilities - from couch potatoes to seasoned yogis; all levels of vision -  from sighted to partially sighted to blind; all regions - from St John’s to Vancouver peeps will be joining in on the fun.
  • Getting to work with my husband (he's VP Fundraising, CNIB). Turns out, we DO work well together (this is good).
  • Like all good work, it ends in good play: celebration events across the country on May 30th will be well worth the sweat.
  • THAT WE’RE TALKING ABOUT GOALS!!!! If you’ve been here before, then you likely know that I so adore talking about goals and how to make them smart. Goal setting is some of the work I do most often with my own clients and helping them to stretch themselves is the meat of it. So, getting to move away from that metaphor and into real physical stretching is kind of cool.
  • My own stretch goal thrills me (it’s a SMART goal, after all!) – elegantly going into a full, unassisted head stand. Note the qualifier “elegantly”. I am an intermediate practitioner at best and so this is NOT something I am comfortable doing. Which must mean it’s right for me.

While the landing page is live, we’re not quite ready to invite you to register (technically, this is a “soft” launch…let’s face it, we’ve got to eeeeeeeeaaaaaaaase on into this whole waking-up from winter thing). The site will be fully awake on April 6th…by then maybe you’ll have had the chance to consider your own stretch goal.

Until then, you can join us on Twitter and Facebook.

Namaste.

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