And, LAUNCH!!!!
Welcome to my new website! I am so thrilled that you’re here. Really, truly and sincerely. This “space” is an amalgam of tons of thought, designs and words turfed, and new possibilities realized and embraced. It marks the end of me hiding behind a clever concept and invites all that I am becoming. In this way, I am now free to live my own brand…sigh…that’s truly lovely for me to write. Getting to this launch was not without its own unique set of challenges. Not from my peeps, mind you. D’NA showed up in their glory and did the design, development, and photography in wicked time like the pros that they are. I was the challenge. My Type A side clashed mightily with my Type L (Lazy) side. At times I wanted to manage every minute detail and at other times, I wanted to just eat Cherry Garcia and have someone else sort out who and what I am.
I had intended to launch the new site by September 28 (as a birthday gift to myself). I am a month late. I am okay with that…ONLY because Type A reminds me what we’ve learned about launching can be shared with you all.
How to launch anything (your business, your book, your BIG idea, your plan, your new direction etc)
Connect with the WHY of what you’re about to do. What is the desired emotion of accomplishing what you’re about to launch. What’s it going to give you? Set your intention in stone and then don’t let it drop.
There are many steps to take when launching anything. You will get bogged down in the details if you so choose. Recognize that this is your prerogative. And as you put up road block after road block, ask yourself why you’re still in your own damned way. Then politely ask yourself to please get the hell off the road…progress wants to happen.
Stop waiting to be READY. You’re smart. You’ve done your due diligence. You know this idea of yours is viable, resonant and that the desired emotion gives you goosebumps. You are probably already 90% there. That’s an A plus grade…good enough to get into most colleges and universities for goodness sake, but not good enough for you, eh? GET OVER YOURSELF! The world wants you to unleash your own brand of genius on us all! If you wait for 100% ready the boat may have sailed…and you’re stuck alone at the port, champagne bottle unsmashed. Reserve the word “ready” for cooking chicken to make sure you’re not poisoning family and friends with salmonella.
Trust your instincts…you are wiser than you know. AND be prepared to turn on a dime… As Seth Godin says in his book, The Dip, “Fail fast.” Find the way to be attached to the plan and yet, NOT à la fois. This is the secret of the successful entrepreneur who knows all about dichotomies. Know that you can always reframe, repurpose and reinvent. Version 2.0 is always slicker, sharper, smarter and savvier. But there needed to be a 1.0 first. The heart of the idea will remain…it's the execution that may evolve.
So with this, I invite you to connect with what’s sitting at the very top of your heart…the thing that is ready to bust on out. It really wants to.
Again, welcome to my very own launch party. I am thrilled that you are here…please poke around, check out the pages and meet some people who have showed up for interviews.
And no party is complete without a loot bag…so before you go, please take this with you: to celebrate the launch of my website, I am offering twenty-five people who want to LAUNCH something (anything…big or small) a 45-minute coaching session. Just contact me and we can set it up. Please tell your friends.
Thanks for coming.
TG
PS – Oh...and while we’re celebrating, my dear friend Catherine Porter just launched her new column in The Toronto Star today – Woman’s Work. Funny, quirky, whip-smart and sleep-deprived…you’ll love her too.
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